Adham Center News

Sony Broadcast and Professional, the almost exclusive beneficiary of Adham Center equipment purchases for the past fifteen years, has donated more than $82,000 dollars worth of Sony equipment to the Center to help complete the digitalization of the Adham Center studio. In appreciation for this remarkable gift, the Adham Center and AUC have re-designated the studio as the Sony Broadcast Studio.

Present for the unveiling of the plaque proclaiming the Sony Broadcast Studio was Mr. Mitsuro Ito, Director of Sony Broadcast and Professional for Africa, Arabia and Eastern Europe, accompanied by Sony Broadcast and Professional Middle East marketing director Hasan Ghoul and the Sony Agent Broadcast agent in Cairo Yusuf Wahsh, as well as AUC Provost Dr. Earl (Tim) Sullivan.

This is the second time that Sony Broadcast has made a generous donation of needed equipment to the Adham Center - more than ten years ago Sony Broadcast provided $80,000 worth of broadcasting equipment that enabled the Adham Center to re-allocate funds and transform the room former used exclusively for seminars into a dedicated gallery for still photography that still serves as a seminar room when the gallery is closed from noon to 6pm.

Both Provost Sullivan and Center director Abdallah Schleifer welcomed Mitsuro Ito and his team to the AUC campus and Schleifer noted that this donation is "more than a salute to the Adham Center, it is also a salute to Egypt and to Egypt's recognition of Sony Broadcast as the industry leader typified by the Mubarak Center in Egypt's Media Production City;" a state-of-the-art broadcasting center built on a turnkey basis for Egypt by Sony Broadcast.

Barely a month later, in July 2002 Sony Broadcast's regional general sales manager, Hasan Ghoul was once more standing side by side with Adham Center director Abdallah Schleifer, as Ghoul presented the first Sony Video Filmmaker Award to Prof. Shems Friedlander at the Sony Broadcast area in the exhibition hall of Egypt's Media Production City. The Award is given in cooperation with the Adham Center to promising video documentary filmmakers or to promising video journalists. Friedlander was chosen as recipient for this award by Sony Broadcast in cooperation with the Adham Center on the basis of his video documentary "Rumi: The Wings of Love" which he produced, directed, and wrote and which was shown in Cairo at the Rumi Festival at AUC last Spring.

THE EDITORS