Sony Donates $80,000 in Equipment

JUNE 1, 2001 The Middle East office of Sony Broadcast and Professional, the leading manufacturer of broadcast equipment in the world, has announced a donation of $80 thousand worth of equipment, which will be their contribution to the digitalization of the Adham Center studio facilities.

In recognition of this particular donation, as well as Sony's past support, a large room that includes a studio, two Sony edit pack suites, and a videotape library will be officially designated the Sony Studio at a ceremony to take place in the fall.

With this donation, plus a matching order from the Adham Center, the Sony Studio will be almost entirely digitalized. The audio facilities will be digitalized the following year.

This is not Sony's first significant donation to the Adham Center. Ten years ago the company also donated $80 thousand worth of equipment, which was acknowledged by the establishment of the Sony Gallery for Photography, an integral part of the Adham Center.

Hassan Ghoul, general manager of sales for Sony Broadcast and Professional's Middle East office, emphasized the strong relationship between Sony and the Adham Center that lies behind the donation.

"Sony truly appreciates the Adham Center's contribution to broadcasting in the region, and we have been collaborating with the Adham Center since its very beginnings.

"We look forward to many more years of close cooperation, so it was only natural that if the Adham Center needed help in digitalizing its facilities, they could turn to Sony."